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Tech Sales


Scale Is a Math Problem, Not a Branding One: Why Lean AI-Augmented Sales & Service Teams Win in Uncertain Markets
Why lean, AI-augmented sales and customer service teams outperform large organizations in uncertain markets. A data-driven breakdown of scale, productivity, and control in tech revenue teams.

Brian A. Wilson
2 days ago3 min read


When AI Becomes the Manager: Why Human Discretion Is the Real Productivity Multiplier
AI is transforming sales and customer service management, but rigid AI supervision can increase burnout and reduce morale. Learn why human discretion is the true productivity multiplier.

Brian A. Wilson
2 days ago3 min read


From the Seat of the SDR: The Truth No One Puts in Case Studies
A candid look from the SDR seat. Learn how churn, micromanagement, and quota pressure erode quality—and why training fixes outbound sales.

Brian A. Wilson
Jan 42 min read


You Can’t Put an SDR on a Performance Improvement Plan
Why putting SDRs on performance improvement plans is a leadership failure, not a sales fix. Learn when to train, when to let go, and why top salespeople get fired early in their careers.

Brian A. Wilson
Jan 23 min read


The Real Outbound Case Study No One Publishes
A real outbound sales case study using industry data. Learn what meeting rates, ROI, and costs actually look like—and how to outperform the baseline.

Brian A. Wilson
Jan 12 min read
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