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Case Study


From the Seat of the SDR: The Truth No One Puts in Case Studies
A candid look from the SDR seat. Learn how churn, micromanagement, and quota pressure erode quality—and why training fixes outbound sales.

Brian A. Wilson
Jan 42 min read


The Real Outbound Case Study No One Publishes
A real outbound sales case study using industry data. Learn what meeting rates, ROI, and costs actually look like—and how to outperform the baseline.

Brian A. Wilson
Jan 12 min read
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