ATSC Certified

Why Negotiation Must Be a Dialogue — Not a Battle: On Psychology, Sincerity & Win-Win Value

Stop treating negotiation like warfare. In this post, we explore the psychology and sociology behind healthy negotiation, explain why “selling with sincerity” changes everything, and show how you can pursue profitability and strong relationships.

Brian A. Wilson

Sep 24, 20254 min read

The Saturday Reset: SDR Habits That Separate the Good from the Great

Discover how top SDRs win by training like athletes. Learn Saturday reset strategies to maximize productivity, finish strong, and set the tone for your week—especially before the holiday season slows decision-makers down.

Brian A. Wilson

Sep 20, 20252 min read

If You Don’t Speak the Language of Sales, You’re Already Behind: SDR Terms Every Rep Must Know

Are you really an SDR—or just dialing numbers? Learn the essential sales frameworks, terms, and concepts every rep should master within their first month, and why ATSC Certification proves you’re more than just busy—you’re qualified.

Brian A. Wilson

Sep 19, 20252 min read

Meet Crystal Johnson: From “Aspiring SDR” to Tech Sales Pro

Discover how 24-year-old Crystal Johnson went from “aspiring SDR” to landing 5 interviews, 3 offers, and her first tech sales job with ATSC certification.

Brian A. Wilson

Sep 18, 20252 min read